Maayan Malul
Relevant Coursework
The past courses that I have been enrolled in have truly helped me grow throughout my academic career. Below I have listed just a few of the courses that have taught me extraordinary lessons related to the business industry.
MAR 3023
Marketing
August- December 2023
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Establishing the value you offer to customers is crucial
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How to communicate your company's value through outlets like media channels and interactive sales
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The marketing mix is comprised of the product, price, place, and promotion
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Understanding the importance of consumer behavior
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Choosing the right customers and developing the right products
Wall Street Journal Readings
MAR 3407
Integrated Sales and Marketing
May-June 2024
Work Sample
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Topics are related to the creation of a product or service that offers sustainable solutions
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Forming company mission statement, value proposition, and positioning statement.
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Choosing the ideal target market while solely marketing the product to B2B companies
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Assignments include the utilization of Powerpoint to present company offerings on a weekly basis
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Utilizing the SPIN selling technique and role-playing with other students
GEB 4513
Applied Business Technologies
May-June 2024
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Applying business technologies to functional departments, such as marketing, accounting, and finance
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Utilizing software applications such Powerpoint and Word
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Implement systems such as CRM and HR systems to chosen companies
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Learning how to analyze a business' needs and applying technology to better overall functions
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Creating PowerPoints and presenting strategies to help offer companies efficient use of technologies
Work Sample
MAN 4583
Project Management
May-June 2024
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Understanding the basic fundamentals to project management and what constitutes a project versus regular operational business
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Learning how to start a project and plan it properly to avoid major delays
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Understanding how to communicate properly with key stakeholders throughout the entirety of a project
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Utilizing tools such as Gantt charts to visualize a project's timeline
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Constructing a project from start to finish, assessing the right budget, resources, and tools
Work Sample
Recent Readings
How To Win Friends & Influence People
By: Dale Carnegie
Find Your Why
By: Simon Sinek
